The Data Analytics Advantage: Strategies and Insights to Understand Social Media Content and Audiences, (Hardcover)

<em>The Data Analytics Advantage</em> is a comprehensive guide that equips readers with the essential skills to analyze and leverage social media data for strategic decision-making. Combining academic principles with case studies, social media analytics expert Laeeq Khan provides a foundational understanding of the field and its importance, introduces cutting-edge trends and tools through interactive tutorials and exercises, and offers a glimpse into future developments, including the potential impact of artificial intelligence. <p>With its balance of technical rigor and accessibility, the textbook requires minimal coding experience while covering a wide range of topics. Using a three-stage framework--discovery, analysis, visualization--Khan emphasizes the importance of question formulation, data collection, and the skillful application of analytical tools; unveils key aspects of social media analytics, from hashtag and temporal analysis to social network analysis, data visualization, and storytelling; introduces readers to various methodologies, including monitoring metrics and KPIs, adopting advanced data visualization techniques, and mastering sentiment and network analysis; and addresses potential challenges in social media analytics, such as data access, privacy, and ethics. Readers will come away with a solid grasp of theoretical concepts as well as hands-on experience through practical exercises, making <em>The Data Analytics Advantage</em> an indispensable resource for students, social media administrators, marketers, and data analysts alike in the rapidly evolving field of social media analytics.</p>

• The Data Analytics Advantage: Strategies and Insights to Understand Social Media Content and Audiences, (Hardcover)
• Author: Oxford University Press
• ISBN: 9780197814222
• Format: Hardcover
• Publication Date: 2025-08-22
• Page Count: 296